The phrase “57 Varieties” printed on Heinz ketchup bottles has become one of the most recognizable elements in global food branding. For many people, it appears to suggest that the company once produced exactly 57 products.
However, the history behind the number is more symbolic than literal. Over time, it has become a lasting part of the brand’s identity rather than a strict description of its product count.
The story traces back to Henry J. Heinz, the founder of the H.J. Heinz Company, during the late nineteenth century. At the time, the company was already expanding…
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